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No Matter How Thoroughly Prepared a Marketer May Be When

question 63

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No matter how thoroughly prepared a marketer may be when approaching a foreign market,a certain amount of culture shock occurs.


Definitions:

Disabilities

Physical or mental impairments that significantly restrict one or more major life activities.

Diversity

The inclusion of individuals with different characteristics and backgrounds, such as ethnicity, gender, age, sexual orientation, and beliefs, within a group or organization.

Workforce

The pool of individuals engaged in or available for work, either in a specific company or in the economy as a whole.

Power Distance

A cultural dimension that describes the extent to which less powerful members of organizations or societies accept and expect power to be distributed unequally.

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