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Marketers have two options when introducing an innovation to a culture.First,they can cause change.What is the other option?
Pure Selfishness
an ethical or philosophical perspective prioritizing self-interest or personal gain above the welfare of others.
Charitable Contributions
Money or goods given to organizations for the purpose of helping people or supporting societal, educational, religious, or other charitable activities.
Favorable Tax Treatment
Tax policies or provisions that reduce the tax burden on certain activities, income types, or investments to encourage their growth or stability.
Marginal Adjustment
Small, incremental changes made to a plan, system, or calculation in response to changes in circumstances or new information.
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