Examlex
,describe what this means to a marketer of an automobile,computer,or life insurance policy (pick one for discussion).
Expectancy Theory
A motivational theory that suggests an individual's behavior is determined by their expected outcomes or rewards, based on the belief that effort leads to performance and performance leads to rewards.
High Instrumentality
The belief that performance will lead directly to desirable outcomes, an essential concept in expectancy theory of motivation.
High Valence
A condition or characteristic that is highly valued or desired by individuals, often motivating actions or behaviors toward achieving a specific outcome.
Positive Expectancies
The belief or anticipation that one's actions will lead to positive outcomes or successes.
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