When Marketers First Introduced the PDA to the American Consumer

question 20

Multiple Choice

When marketers first introduced the PDA to the American consumer they performed the role of being a(n) _____ because the cultural impact of the product became widespread.

• A) gatekeeper
• B) role player
• C) supply creator
• D) agent of change
• E) promoter

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Definitions:

Prejudice

An idea about the characteristics of a group that is applied to all members of that group and is unlikely to change regardless of the evidence against it.

Separate Race

The concept of dividing people into populations or groups based on various sets of physical characteristics typically considered to be shared within a given society.

Ethnicity

A socially defined category based on a common language, religion, nationality, history, or some other cultural factor.

Shared Ancestry

Shared ancestry refers to the genetic heritage that individuals have in common with their biological family or ethnic group, tracing lineage through genetics and cultural heritage.