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The most useful information on how cultural values influence various types of business and market behavior comes from work done by:
Humanistic
Pertaining to a psychological perspective that emphasizes individual potential and stresses the importance of growth and self-actualization.
Psychoanalytic
Related to a theory of psychology which posits that human behavior is influenced by unconscious motives and conflicts, developed by Sigmund Freud.
Self-Actualized People
Individuals who have realized and fulfilled their potential, achieving personal growth and understanding.
Reactive Temperament
Characterized by emotional and behavioral responses that are primarily driven by external stimuli.
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