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What Is Linguistic Distance? What Is Its Importance to Marketers

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What is linguistic distance? What is its importance to marketers?


Definitions:

Alcoholics Anonymous

A fellowship of men and women who share their experience, strength, and hope with each other to solve their common problem and help others to recover from alcoholism.

Support Group

A group of people with common experiences or concerns who provide each other with encouragement, comfort, and advice.

Change Group

A group formed with the intention of facilitating personal or organizational changes among its members.

Psychological Problem

Refers to mental or behavioral patterns that cause significant distress or impairment in personal functioning.

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