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Exporting countries sometimes agree to voluntary export restraints (VER) as an alternative to the threat of:
Marketing Communications
involves the techniques and methods used to convey messages about products, services, or brands to customers and prospects.
Targeted
Aimed or directed at a specific group of consumers or market segment.
Public Relations
The professional practice of managing the spread of information between an organization and the public.
Free Media Attention
Publicity gained through media coverage that is not paid for, often a result of public relations efforts.
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