Microsoft Has Difficulty Increasing Its Innovativeness

question 19

Multiple Choice

Microsoft has difficulty increasing its innovativeness. One of the challenges has been that the conservatism of the culture of the firm has led to a focus on _____________ over innovation.

• A)long term profitability
• B)short term costs
• C)long term costs
• D)short term profitability

---

Definitions:

Typology

A classification system used to categorize objects, concepts, or people based on common characteristics.

Sociogram

A visual representation or diagram highlighting the relationships and interactions within a group, often used in social network analysis.

Metaphor

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable, often to suggest a resemblance.

Hypermedia Ethnography

Integrates multimedia forms such as videos, sounds, and texts in ethnographic research to provide a more dimensional understanding of cultural practices.