According to Exhibit 12

question 25

Multiple Choice

According to Exhibit 12.1, the continuum of radical and incremental innovations, frozen yogurt represents mostly _______________ innovation, because ______________.

• A)incremental; it extends sales in an existing market by enabling higher margins
• B)radical; it is a small improvement on existing products
• C)radical; it is a fundamental change that evokes a major departure from existing practices
• D)incremental; it is a small improvement on existing products

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Definitions:

Normative Decision Model

A framework used in decision-making that outlines how to choose the best possible strategy based on the situation's norms and criteria.

Contingency Factor

An external condition or situation that affects the decision-making process or the effectiveness of a business strategy.

Financial Feasibility

An assessment of the viability of a project or business, focusing on its ability to generate sufficient financial returns.

Normative Decision Model

A framework that suggests leaders determine the best course of action based on normative rules and the involvement of team members.