In the 1990s, DuPont Used Its Knowledge of Plastics to Develop

question 84

Multiple Choice

In the 1990s, DuPont used its knowledge of plastics to develop biodegradable plastic products. This is an example of

• A)focusing on process rather than product innovation.
• B)defining its innovation efforts within the context of its strategic envelope.
• C)radical innovation.
• D)public relations, since plastics are not biodegradable.

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Definitions:

Advertisements

Messages intended to promote or sell a product, service, or idea through various media channels.

Federal Trade Commission

A federal agency established to enforce antitrust and consumer protection laws in the United States, preventing unfair or deceptive business practices.

Bait-And-Switch

A deceptive marketing tactic where a product or service is advertised at a low price to attract customers, who are then persuaded to purchase a more expensive item.

Advertise

To publicly announce or promote products, services, or events through various media channels to attract public interest or awareness.