Southwest Airlines Began Its No Frills, No Meals Strategy in the Late

question 65

Multiple Choice

Southwest Airlines began its no frills, no meals strategy in the late 1960s as a direct assault on the major carriers of the day. What type of competitive action does this represent?

• A)A strategic action because it includes a refinement of an existing strategy.
• B)A tactical action because it is a refinement of an existing strategy.
• C)A strategic action because it was a breakthrough innovative offer.
• D)A guerilla offensive because it is fast and will surprise its rivals.

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