When a Company Chooses to Use Guerilla Marketing, It Is

question 112

Multiple Choice

When a company chooses to use guerilla marketing, it is using a ________________ competitive action.

• A)strategic
• B)tactical
• C)focused advantage
• D)differentiated

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Definitions:

Cognitive Revolution

A movement in psychology that culminated after World War II, characterized by a belief in the empirical accessibility of mental states and events.

Mental Events

Internal cognitive occurrences that take place in the mind, such as thoughts, feelings, and perceptions.

Scientific Study

An investigation and systematic exploration based on empirical evidence and the scientific method to acquire or refine knowledge.

Computed Tomography

A radiographic examination that produces a three-dimensional, cross-sectional view of an area of the body; may be performed with or without a contrast medium.