TOMS Shoes Generates Interest in Its Products Without a Large

question 8

Multiple Choice

TOMS Shoes generates interest in its products without a large advertising budget.It uses a Facebook page to create buzz.This is an example of a

• A) strategic action.
• B) tactical action.
• C) focused advantage.
• D) differentiated focus.

---

Definitions:

Property Taxes

Taxes assessed on real estate by the government, based on the property's value, and used to fund public services.

Relevant Range

The range of activity within which the assumptions about variable and fixed costs in a cost model are valid.

GAAP

Generally Accepted Accounting Principles, a collection of commonly-followed accounting rules and standards for financial reporting.

CVP Analysis

A management accounting method used to analyze the impact of varying levels of costs and volume on operating profit.