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In international markets, a disadvantage of licensing is that the firm granting a license incurs little risk, since it does not have to invest any significant resources into the country itself.
Procrastinate
The act of delaying or postponing tasks or decisions, often unnecessarily.
Projection
The act of estimating or forecasting future outcomes based on current or past data.
Selective Perception
The cognitive process by which individuals perceive what they want in the mass of stimuli around them, ignoring other information.
Interest
The sensation of being curious to acquire knowledge or information about someone or something.
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