In Managing the Corporate Portfolio, the BCG Matrix Would Suggest

question 33

Multiple Choice

In managing the corporate portfolio, the BCG matrix would suggest that

• A)Dogs should be invested in to increase market share and become Cash Cows.
• B)Stars are in low growth markets and can provide excess cash to fund other opportunities.
• C)Cash Cows require substantial cash outlays to maintain market share.
• D)Question Marks can represent future Stars if their market share is increased.

---

Definitions:

No Eye Contact

This refers to a communication behavior where individuals avoid looking directly into each other's eyes during interaction, often interpreted differently across cultures.

Power Distance

The extent to which less powerful members of organizations and institutions accept and expect power to be distributed unequally.

Assertiveness

The quality of being self-assured and confident without being aggressive, allowing for clear and respectful communication of one's opinions and needs.

Collectivism

A cultural value that prioritizes group goals over individual goals and emphasizes the importance of cohesion within social groups.