Global Logistics Firms Such as DHL Supply Chain and Global

question 25

Multiple Choice

Global logistics firms such as DHL Supply Chain and Global Forwarding or C.H. Robinson Worldwide compete using an overall cost leadership strategy in primary activities such as

• A)effective layout of receiving dock operations.
• B)effective use of automated technology to reduce scrappage rates.
• C)minimize costs associated with employee turnover through effective policies.
• D)standardized accounting practices to minimize personnel required.

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Definitions:

Potential Buyer's Interest

The likelihood or degree of interest that potential customers may have in purchasing a product or service.

Buyer's Belief

The perceptions and assumptions that consumers hold about a product, service, or brand, influencing their purchasing decisions.

Exchange Function

The process in which goods, services, or assets are traded between parties.

Marketing Mix

A set of actions, or tactics, that a company uses to promote its brand or product in the market. It typically includes the 'Four Ps': product, price, place, and promotion.