Big Data Efforts Have the Potential to Allow Firms to Better

question 161

True/False

Big Data efforts have the potential to allow firms to better customize their product and service offerings to customers but are less efficient at using the resources of the company. Kaiser Permanente is an example of how big data does not lead to cost-conscious treatment patterns.

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Definitions:

Coercive Power

is the ability to influence others' behavior through threats, punishment, or other negative sanctions, relying on fear to gain compliance.

Ostracism

The social or professional exclusion of an individual by their peers or organization, often resulting in negative psychological and emotional consequences.

Sarcasm

The use of irony to mock or convey contempt, often characterized by saying the opposite of what is meant to highlight the absurdity of a situation.

Referent Power

A form of interpersonal power that derives from being admired and respected, leading others to identify with the person having power.