Frito-Lay Uses Crowdsourcing to Make Its Super Bowl Ads

question 90

True/False

Frito-Lay uses crowdsourcing to make its Super Bowl ads. This is an example of a primary activity in the value chain.

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Definitions:

Bottom Line

The ultimate sum of an account, balance sheet, or financial outcome, frequently alluding to a corporation's net earnings or gain.

Anne Mulcahy

Former CEO of Xerox Corporation, known for leading the company through a successful turnaround.

Reactive

A response or behavior characterized by action taken after the fact, responding to events or situations rather than initiating or preventing them.

Nadler-Tushman Model

A framework for organizational diagnosis that emphasizes the importance of inputs, transformational processes, and outputs within organizations, and how misalignment among these elements can lead to issues.