At Sephora

question 51

True/False

At Sephora.com, a customer service representative taking a phone call from a repeat customer has instant access to what shade of lipstick she likes best. This is an example of a procurement support activity in the value chain.

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Definitions:

Cost Advantages

Economic benefits that an organization gains due to lower production costs, often leading to competitive pricing.

GE/McKinsey Grid

A strategic tool used to evaluate business portfolios based on industry attractiveness and business unit strength.

BCG Matrix

A strategic planning tool that uses market growth rate and market share to categorize business units or products into four categories: Stars, Cash Cows, Question Marks, and Dogs.

Market Attractiveness

An assessment of the potential profitability and growth opportunities in a particular market sector.