In Contrast to ________ Interactions,which Allow the Firm to Gain

question 56

Multiple Choice

In contrast to ________ interactions,which allow the firm to gain insights on the needs of a particular customer,________ offers the opportunity to leverage the wisdom of a larger crowd.

• A) consumer; sourcing
• B) prosumer; outsourcing
• C) prosumer; crowdsourcing
• D) marketing; crowdsourcing

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Definitions:

Rosenthal Effect

Also known as the Pygmalion effect, the phenomenon in which higher expectations lead to an increase in performance; a form of self-fulfilling prophecy.

Double-Masked Study

A type of clinical trial where neither the participants nor the experimenters know who is receiving a particular treatment, reducing bias.

Selection Bias

A distortion in the outcome of a study due to non-random selection of participants, leading to an unrepresentative sample.

Double-Masked

A study design in which neither the participants nor the researchers know which participants belong to the control group and which to the experimental group, to prevent bias.