The Customer Perspective of the Balanced Scorecard Answers Which of the Following

question 62

Multiple Choice

The customer perspective of the balanced scorecard answers which of the following questions?

• A) How do customers see us?
• B) What must we excel at?
• C) How do we look to shareholders?
• D) Can we continue to improve and create value?

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Definitions:

Output

The total quantity of goods or services produced or supplied by a firm or economy within a certain period.

Product Price

The amount of money required to purchase a specific good or service offered in the market.

Units of Output

Measures the quantity of production or goods produced by a firm or industry during a given time period.

Purely Competitive Market

A market structure characterized by many sellers and buyers, homogeneous products, and easy entry and exit, leading to a situation where no single participant has market control.