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Lowes Has Found That Women Prefer to Do Larger Home-Improvement

question 46

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Lowes has found that women prefer to do larger home-improvement projects with a man, whether a boyfriend, husband, or neighbor. As a result, in addition to its recipe card classes (that explain various projects that take only one weekend) , Lowes offers co-ed store clinics for projects like sink installation. This is an example of which segment of the general environment?


Definitions:

Equilibrium Price

The cost at which the amount of a product or service sought by consumers matches the amount available from suppliers.

Equilibrium Quantity

At the market equilibrium price, the amount of goods or services provided matches the amount that is demanded.

Substitutes

Goods or services that can replace each other in usage, such that an increase in the price of one leads to an increase in demand for the other.

Equilibrium Quantity

The quantity of goods or services supplied and demanded at the equilibrium price in a market.

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