Examlex
In general,the threat of substitutes is heightened because the Internet
Authentic, Honest
Characteristics of being genuine and truthful in one's actions and communications.
Two-Way
A communication model that emphasizes interaction and feedback, facilitating dialogue between parties.
Company's Credibility
The perception of a company as trustworthy and reliable by its stakeholders, including customers, investors, and the general public.
Dark Side
Refers to the unethical, harmful, or morally questionable aspects of society, organizations, or human behavior.
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