Which of the Following Is NOT a Disadvantage Associated with DAR

question 55

Multiple Choice

Which of the following is NOT a disadvantage associated with DAR tests?

• A) Thinking messages may be easier to recall than emotional communication.
• B) DAR tests may favour emotional appeals by asking respondents to verbalize the message.
• C) Program content may influence recall.
• D) A pre-recruited sample may pay increased attention to the program and ads.

---

Definitions:

Treatment

In research, an intervention or condition that is applied to a group of subjects to observe its effects, often compared to a control group without the intervention.

Extended Period

A length of time that is longer than average or expected, often used in the context of research to indicate the duration of a study or observation.

Independent Variable

A factor in scientific research that is intentionally changed to examine its impact on a dependent outcome.

Selection Bias

A distortion in a statistical analysis resulting from the method of collecting samples, where some members of the intended population are less likely to be included than others.