Which of the Following Is NOT a Guideline for an Effective

question 17

Multiple Choice

Which of the following is NOT a guideline for an effective testing of an ad?

• A) Use a consumer response model
• B) Establish communications objectives
• C) Use multiple measures
• D) Use mainly pretests

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Definitions:

Type A

A personality type characterized by high levels of competitiveness, self-imposed stress, impatience, and a sense of urgency, often linked to a higher risk of heart disease.

Heart Disease

A range of conditions that affect the heart, including blood vessel diseases, heart rhythm problems, and heart defects.

Stress

A state of mental or emotional strain or tension resulting from adverse or demanding circumstances.

Risk of Illness

The probability or chance that an individual will develop a disease or health condition over a certain period.