Which of the Following Is NOT an Application of Eye

question 6

Multiple Choice

Which of the following is NOT an application of eye tracking technology for measuring advertising effectiveness?

• A) Allows the researcher to determine what viewers actually look at when viewing an ad
• B) Allows the researcher to analyze the effectiveness of an ad's copy and visuals
• C) Allows the researcher to determine whether the viewer will purchase the product based on what they saw in the ad
• D) Allows the researcher to analyze the effectiveness of web designs, print ads and televisions commercials

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Definitions:

Pleasure

A feeling of happiness, enjoyment, or satisfaction derived from an experience deemed positive by an individual.

Stateville

A reference to Stateville Correctional Center, a maximum-security state prison for men in Crest Hill, Illinois, USA.

Discretion

The freedom to decide what should be done in a particular situation, often used in legal and law enforcement contexts.