Research to Measure Advertising Effectives Can Be Used to Evaluate

question 46

Multiple Choice

Research to measure advertising effectives can be used to evaluate alternative strategies under consideration because:

• A) typically a firm would only be considering one main communication strategy
• B) strategies used in the past may no longer be interesting to the consumer
• C) marketers wish to determine which promotional element would provide their most effective monetary expenditure
• D) they want to be sure that sales objectives will be met through the promotional strategies they employ

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Definitions:

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Describing applications, services, or resources made available to users on demand via the internet from a cloud computing provider's servers.

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Computer programs that are downloaded and installed on a computer's hard drive, as opposed to being used in a web browser.