Advertising Testing That Studies Dilation or Constriction of the Eye

question 63

Multiple Choice

Advertising testing that studies dilation or constriction of the eye in response to stimuli is called:

• A) galvanic eye responses
• B) Flesch testing
• C) the reactive test
• D) pupillometrics

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Definitions:

Counterproductive Work Behavior

Activities undertaken by employees that are against the interests or objectives of their employer.

Positive Moods

Emotional states that are cheerful, encouraging, and conducive to positive outcomes in interpersonal relationships and productivity.

Turnover Intentions

The intention or inclination of employees to leave their current positions within an organization.

Short-lived Feelings

These are transient emotions or sentiments that can fluctuate frequently and are often triggered by specific events or interactions.