The Function of a Headline in a Print Ad Is

question 61

Multiple Choice

The function of a headline in a print ad is to do all of the following EXCEPT:

• A) attract readers' attention
• B) lead readers to click on the link to the brand's website
• C) perform a segmentation function by attracting the attention and interest of consumers who are the best prospects for a product or service
• D) put forth the main theme, appeal, or proposition of the ad in a few words

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Definitions:

Cookware

Utensils and equipment used in the process of cooking or preparing food.

Genetic Testing Services

Health-related services that analyze genetic sequences to identify genetic disorders or traits.

23andMe

A personal genomics and biotechnology company that provides direct-to-consumer genetic testing services.

CVP

An acronym for Cost-Volume-Profit analysis, a financial tool used to determine how changes in costs and volume affect a company's operating income and net income.