A Marketer May Not Want to Put Weak Arguments at the Beginning

question 19

Multiple Choice

A marketer may not want to put weak arguments at the beginning of an advertising message because this action may:

• A) reduce the level of counterarguing
• B) increase retention of the message
• C) lead to a high level of counterarguing
• D) deter recipients from drawing their own conclusions

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Definitions:

Ceiling Price

Ceiling price is a legally imposed maximum price on goods or services, above which transactions cannot legally occur, often implemented to prevent price gouging during shortages.

Maintenance

The upkeep and repair of machinery, equipment, and buildings to ensure their optimum working condition.

Shortage

A market condition occurring when the demand for a product or service exceeds the supply available at a specific price.

Equilibrium Level

The state of balance where demand equals supply in a market, resulting in an optimal distribution of resources without excess supply or demand.