The Function of a Headline in a Print Ad Is

question 61

Multiple Choice

The function of a headline in a print ad is to do all of the following EXCEPT:

• A) attract readers' attention
• B) lead readers to click on the link to the brand's website
• C) perform a segmentation function by attracting the attention and interest of consumers who are the best prospects for a product or service
• D) put forth the main theme, appeal, or proposition of the ad in a few words

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Definitions:

Terminate Membership

The act of ending an individual’s affiliation or association with a group or organization.

Control Compatibility

The alignment or congruence between the control mechanisms in place within an organization or system and the tasks or processes they are meant to guide or regulate.

Originator

An individual or entity that creates or initiates something, such as an idea, project, or product.

Interchange

The act of (or a place designed for) exchanging things, ideas, or communications between people or groups.