What Is the Main Text Portion of a Print Ad

question 12

Multiple Choice

What is the main text portion of a print ad called?

• A) Headline
• B) Subhead
• C) Body copy
• D) Layout

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Definitions:

Residual Value

The projected worth of an asset upon reaching the end of its serviceable duration.

Straight-Line Depreciation

A method of allocating the cost of a tangible asset over its useful life in equal annual amounts, simplifying accounting processes.

Accumulated Depreciation

The total amount of a tangible asset's cost that has been expensed since the asset was put into use, often shown on the balance sheet as a reduction from the asset's historical cost.

Straight-Line Method

A depreciation approach assigning a consistent depreciation expense amount to an asset throughout its operational lifespan.