Which of the Following Statements Describes a Good Reason for Using

question 69

Multiple Choice

Which of the following statements describes a good reason for using celebrities in ads and having them endorse a company's product or service?

• A) Celebrities cannot draw attention to advertising messages in a very cluttered media environment.
• B) The respect, popularity, or admiration a celebrity enjoys may carry over to the product she or he endorses.
• C) Celebrities may be unable to enhance the target audience's perceptions of the products' image or performance.
• D) Consumers may focus attention on the celebrity and not attend to the product and advertising message.

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Definitions:

Common Law

A body of unwritten laws based on legal precedents established by the courts, which guides judicial decision-making.

Appellate Court

A court having jurisdiction to review decisions of a lower court or tribunal.

New Evidence

Previously undiscovered or unavailable information or material that could potentially alter the outcome of a legal proceeding or investigation.

Abstracts

Summarized documents or records that present the essential information from larger documents without including all the details.