In Addition to Salient Attributes,brand Position Diagrams Should Also Compare

question 33

Multiple Choice

In addition to salient attributes,brand position diagrams should also compare brands on the basis of __________,such as overall satisfaction or social fulfillment.

• A) communication effectiveness
• B) salient benefits to the consumer
• C) previous purchase decisions
• D) personal needs assessment

---

Definitions:

Post-structuralist

Refers to a movement in philosophy and sociology that critiques structuralism's emphases on static structures in favor of viewing social reality as fluid and indeterminate.

Discourses

Patterns of language use, communication, or narrative that shape knowledge, identities, and social interactions within particular contexts.

Foucault

Michel Foucault was a French philosopher, social theorist, and historian of ideas, known for his work on power relations, social institutions, and discourse.

Sexual Orientation

A person's emotional, romantic, or sexual attraction to others, based on the gender or genders they are attracted to.