Multiattribute Models Are Used to Guage Consumer Attitudes Towards a Brand

question 17

Multiple Choice

Multiattribute models are used to guage consumer attitudes towards a brand and the importance of the brand's _______________ to the consumer's purchase decision.

• A) name
• B) benefits
• C) sales
• D) promises

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Definitions:

Affective Component

The emotional or feeling segment of an attitude, which influences individuals' feelings or emotions about an object, person, or event.

Behavioral Component

Pertains to the aspects of psychology that involve observable human actions and responses in various situations.

Attitude Object

An entity such as a product, brand, or service that evokes a positive or negative response from consumers.

Affective Component

Part of an attitude that involves a person's feelings or emotions about an object, person, or event.