Technology Is Emerging as a Vital Part of Many Consumers

question 5

Multiple Choice

Technology is emerging as a vital part of many consumers' purchase decision-making.Each of the following tactics can be effective for marketers to use at the pre-shop stage EXCEPT:

• A) ask permission to send text messages
• B) deliver product information via social media
• C) alert consumers towards specific retailers via their mobile devices
• D) provide deeper information via interactive videos in-store

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Definitions:

Incremental Annual Net Cash Inflows

The additional cash flow a company receives from undertaking a project, after accounting for direct costs and revenue changes.

Donut Maker

A kitchen appliance used specifically for making donuts.

Simple Rate

A basic, uncomplicated rate often used in calculations that do not require detailed financial complexity.

Payback Period

The amount of time it takes for an investment to generate cash flows sufficient to recover the initial cost of the investment.