Which of the Following Is at the Top of the Communication

question 8

Multiple Choice

Which of the following is at the top of the communication effects pyramid?

• A) Awareness
• B) Knowledge
• C) Preference
• D) Purchase/repurchase

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Definitions:

Prospect

A potential customer or client who has been identified as fitting a target market for a product or service, but has not yet made a purchase.

Qualifying Process

The steps taken to determine a prospective customer's needs, abilities to buy, and overall suitability for a product or service.

Al's Deli

Al's Deli is a specific named entity, possibly a deli or sandwich shop, without a general definition applicable.

Customer Attrition

The loss of clients or customers over time, often measured to gauge the performance or satisfaction with a company's products or services.