The Purpose of Setting Specific Marketing Communication Objectives Is To

question 21

Multiple Choice

The purpose of setting specific marketing communication objectives is to:

• A) provide a benchmark against which the success or failure of the promotional campaign can be measured
• B) put constraints on the creative department
• C) have a method of determining when to delete products from the product line
• D) forecast the market share level that can be attained by good advertising

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Definitions:

Descriptive Responses

Answers or feedback that provide detailed information or elaboration on a subject.

Respondent Samples

Groups of individuals selected to participate in research or surveys, intended to represent a larger population for the purpose of gathering data.

Data

Quantitative or qualitative values, facts, statistics, or information collected for reference or analysis.

Business Impact

The effect that business operations and decisions have on the market, society, employees, and the economy.