Which of the Following Behavioural Objectives Is More Likely to Be

question 54

Multiple Choice

Which of the following behavioural objectives is more likely to be selected when a firm plans to increase its profit?

• A) Repeat purchase
• B) Brand trial
• C) Category trial
• D) Brand switching

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Definitions:

Stereotype Threat

The risk of confirming, as self-characteristic, a negative stereotype about one's group, which can reduce the performance in affected individuals.

Self-Fulfilling

Self-fulfilling refers to a prediction or expectation that causes itself to become true due to the behavior that it inspires.

Collective Self-Esteem

Describes the self-evaluation of one's social group or community as a part of an individual's self-worth.

Individual Qualities

Personal attributes or characteristics that distinguish one person from another.