According to the Elaboration Likelihood Model (ELM),a Receiver Lacks the Ability

question 80

Multiple Choice

According to the elaboration likelihood model (ELM) ,a receiver lacks the ability or motivation to process information under the _____ route to persuasion.

• A) central
• B) peripheral
• C) cognitive
• D) affective

Comprehend how segmentation in the diffusion of innovation can impact marketing strategies.

Acknowledge the role of consumer behavior and social influence in the adoption of new products.

Learn the impact of marketing actions (e.g., demonstrations, free samples) in counteracting barriers to adoption.

Understand the significance of risk, value, psychological, and usage barriers in the product adoption process.

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Definitions:

Pelvic Outlet

The lower opening of the pelvic bone, bordered by the coccyx, pubic arch, and ischial tuberosities, important in childbirth.

Weight-Bearing Bone

A bone that supports the weight of the body or parts of the body.

Fibula

A slender bone located on the lateral side of the tibia in the lower leg.

Vertebral Column

The vertebral column, also known as the spine or backbone, is a series of vertebrae extending from the skull to the lower back, providing support for the body and protecting the spinal cord.