The Elaboration Likelihood Model (ELM)states That There Are Two Basic

question 84

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion,the central route and the peripheral route.With the peripheral route to persuasion:

• A) the message will be more likely received if a popular celebrity endorser is used
• B) the message should contain a lot of information
• C) the receiver is viewed as very actively involved in the communication process
• D) the quality of the message claims is more important than the spokesperson, headline, pictures, or music bed

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Definitions:

Hyperlinks

Clickable text or images in electronic documents and websites that link to another location within the document or to an external website.

Top-Level Domains

The highest level of domain names in the Internet's domain name system, including familiar extensions like .com, .org, and .net.

Internet Service Providers

Companies that provide customers with access to the Internet, offering various connectivity options.

Benchmarking Information

The process of comparing one's business processes and performance metrics to industry bests or best practices from other industries.