In the Opening Chapter Vignette,because the Target Audience Was "Young

question 89

Multiple Choice

In the opening chapter vignette,because the target audience was "young men aged 30-35 who are tech-savvy driving enthusiasts",the marketers needed to use innovative new communication techniques to ________.

• A) get noticed and be different and unique
• B) show how the new sports coupe could measure up to the competition
• C) illustrate the mainstream features of the new car
• D) communicate the traditional messages they had in the past

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Definitions:

Algorithms

Step-by-step problem-solving procedures or rules for calculations, data processing, and automated reasoning tasks.

Clearly Defined

To be specified or described in precise or exact terms.

Mental Set

A psychological tendency to approach situations in a certain way based on previous experiences and perceptions.

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used.