Marketers Trying to Sell _____ Will Find the Use of a Catchy

question 69

Multiple Choice

Marketers trying to sell _____ will find the use of a catchy jingle or ad slogan to be most effective.

• A) products characterized by a low-involvement response hierarchy
• B) products characterized by high-involvement response hierarchy
• C) consumer durables that require detailed information
• D) services where differentiation is important

---

Definitions:

Managers

Individuals responsible for planning, leading, organizing, and controlling the operations of an organization or a part of it.

Trial Run

An initial attempt or test to perform a task or activity before implementing it fully.

Diffusion

The process by which a new idea, product, or behavior spreads within a population.

Professionals

Skilled individuals who work in a specific profession, often requiring specialized knowledge and prolonged academic preparation.