Richard Loves His Car and Does Everything Necessary to Keep

question 47

Multiple Choice

Richard loves his car and does everything necessary to keep the vehicle in top running condition.When he heard a strange popping noise under the hood,he knew that the car needed the services of a mechanic.At this point,Richard was in the _____ stage of the consumer decision-making process.

• A) internal search
• B) need recognition
• C) external search
• D) post-purchase evaluation

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Definitions:

Subsidiary Company

A company that is controlled by another company, known as the parent company or holding company.

Turnkey Operation

A business arrangement where a project or business is delivered in a complete and operational state.

Oil Refinery

An industrial process plant where crude oil is processed and refined into more useful petroleum products, such as gasoline, diesel fuel, and heating oils.

Licensing

A business arrangement in which one company allows another to use its trademark, patent, software, or other intellectual property for a fee or royalty.