_____ Divides a Market on the Basis of Lifestyles

question 41

Multiple Choice

_____ divides a market on the basis of lifestyles.

• A) Leisure marketing
• B) Psychographic segmentation
• C) Benefit segmentation
• D) Behaviouristic segmentation

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Definitions:

Privileges

Special rights, advantages, or immunities granted or available only to a particular person or group of people.

Discipline Employees

The act of enforcing rules and correcting misconduct or poor performance in the workplace to maintain order and efficiency.

Directive

An authoritative instruction or guideline that directs action or establishes a policy for behavior.

General Direction

A broad outline or course of action that indicates a path forward but lacks specific details.