When Television Stations Sell Advertising Time Based on Age Categories

question 35

Multiple Choice

When television stations sell advertising time based on age categories of viewers,they are using _____ segmentation.

• A) demographic
• B) psychographic
• C) geographic
• D) behaviouristic

Understand that a single hypothesis can explain multiple explananda.

Recognize the terminologies used in explanations, such as explanandum and hypothesis.

Evaluate the adequacy of hypotheses in explanations.

Understand the possibility of explaining future events.

---

Definitions:

Marginal Product

The additional output that is produced by employing one more unit of a particular input, while holding other inputs constant.

Fixed Cost

A financial outlay that is unaffected by variations in the production or sales levels of goods and services.

Marginal Cost

The expense associated with creating an extra unit of a product or service.

Total Cost

The complete cost of producing a specific quantity of output, including both fixed and variable costs.