Which of the Following Statements About the Development of Interactive

question 45

Multiple Choice

Which of the following statements about the development of interactive media is NOT true?

• A) Traditional advertising agencies tend not to develop interactive media capabilities.
• B) Many marketers are using specialized interactive agencies to develop their interactive media.
• C) Interactive agencies range from smaller companies that specialize in website design and creation to full-service interactive agencies.
• D) Full-service interactive agencies provide various services including strategic consulting regarding the use of the Internet and online branding, technical knowledge, systems integration, and the development of e-commerce capabilities.

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Definitions:

Prepaid Expenses

Costs paid for in advance of receiving the benefit, such as insurance or rent, which are recorded as assets initially.

Free Cash Flow

The amount of cash a company generates after accounting for capital expenditures, indicating the ability to repay creditors or pay dividends and interest to investors.

Accounts Payable Balance

The total amount of money owed by a company to suppliers for goods and services purchased on credit.

Payments To Suppliers

Money transferred to suppliers for goods or services received.