Which of the Following Is NOT a Valid Criticism of the Commission

question 74

Multiple Choice

Which of the following is NOT a valid criticism of the commission compensation system for an ad agency?

• A) It is difficult to administer.
• B) In periods of media cost inflation, the agency is disproportionately rewarded.
• C) There is an incentive to avoid noncommissionable media.
• D) Media costs do not relate directly to effort or expertise expended by agencies.

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Definitions:

Grapevine

An informal communication network within an organization or group, often characterized by rumor, gossip, or unofficial information.

Formal Organization

An organized structure of roles and procedures designed to achieve specific goals, typically characterized by a clear hierarchy and regulations.

Emblem

A symbolic object or design that represents a concept, group, or entity.

Illustrator

A professional or artist who creates visual representations to accompany, explain, or decorate written text or ideas.