The Consumer Socialization Process

question 21

Multiple Choice

The consumer socialization process:

• A) refers to how consumers satisfy their need to belong
• B) explains why consumers will never completely abandon department store shopping for Internet shopping
• C) is the acquiring of skills needed to function in the marketplace
• D) explains how marketers engage in relationship marketing

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Definitions:

Procedural Selves

The aspects of self that are concerned with patterns of behavior, habits, and routines that are learned and executed without conscious awareness.

Ought Self

Represents an individual's understanding of what others expect them to be, encompassing the obligations and responsibilities perceived from the external environment.

Evolutionary Theory

A scientific explanation for the diversity of life on Earth, proposing that species change over time through processes like natural selection and genetic drift.

Biological Father

The male parent from whom a child inherits genetically.