By Creating Needs Rather Than Merely Fulfilling Them,by Surrounding Consumers

question 12

Multiple Choice

By creating needs rather than merely fulfilling them,by surrounding consumers with images of the good life,and by showing products as symbols of status and success,advertising can create:

• A) ethnocentricity
• B) consumer socialization
• C) materialism
• D) informative ads

---

Definitions:

Painful Situation

A distressing or discomforting circumstance that causes mental or physical pain.

Projection

A defense mechanism of trying to blame another for one’s own inadequacies.

Compensation

Payment or reward given for services rendered, work done, or for some injury or loss.

Personal Shortcoming

A lack or deficiency in one's character or behavior that affects personal development or relationships.